The Virtual Console, Nintendo's initial platform for downloadable content on the Wii, has been one of the more attractive aspects of console the ability to download old classics from a library of a large library of games across many once-competing consoles is a big selling point for hardcore, old-school gamers, and it has made Virtual Console a a financial success. WiiWare is the next part of that strategy, and it expands Nintendo's footprint in the downloadable content space. This plan, which seemed so simple and almost laughable initially, has gone on to generate the company a ridiculous amount of profit, and the various aspects of that strategy continue to unfold before us. In February of 2006, former Nintendo of America marketing vice president Perrin Kaplan laid out Nintendo's forthcoming console generation with a strategy the company had dubbed 'blue ocean.' The blue ocean strategy, according to Nintendo, was an effort to create a gaming market where there previously wasn't one, with new methods, new approaches, and new platforms.
